Offer the gift of improv
At the holidays offer an improv gift certificate for sale at your performance.
Top 3 reasons to offer improv class gift certificates during the holidays
- Emotions: Your audience will be excited at your show and want to do it too. It becomes an extension of the experience.
- Couples: It’s the perfect gift for couples. Offer it that way with a slight discount.
- Slippage: This is an industry term for coupons that are sold but are not redeemed.
Bonus 4th reason
- You’ll sell a lot of gift certificates.
Bonus 5th reason (and the best reason)
- The world will be a more playful place.
Top 2 ways to sell an improv gift certificate
- Do a short demonstration of skills during your show. Explain the fundamentals of improv in a short demonstrations. For example “Yes and”, endowment, or other skills.
- Offer a premium for buying the improv gift certificate now at the show. For example, offer them a free copy of The Playbook: Improv Games for Performers if they buy the gift certificate tonight. Other premiums could include: a free drink from the bar, a company t-shirt (last year’s left overs?), a free ticket to your next show or your voice on their answering service.
Bonus 3rd way:
- New Years resolutions are a great opportunity to sell an improv gift certificate to a class or show.
People want to give gifts during the holidays… it’s your job to help them give a great gift.